Released on: August 12, 2008, 12:37 am

Press Release Author: Mark Alan Effinger

Industry: Software

Press Release Summary: Creativity software is a growing field which includes
programs that promote creative thought and help make sense of big problems.
ThoughtOffice Innovation Suite, which arrived on the scene in 2006, is rapidly
gaining traction among creative professionals.

Press Release Body: Portland, OR, August 12, 2008 -- Creativity software has a
history almost as long as that of the personal computer. IdeaFisher, widely credited
with originating the field, now has a successor designed to run on modern operating
systems. Prompting creative thought with more than 7,691,000 images, words and
phrases, this brainstorming software from ThoughtOffice Corporation also provides
problem-solving guidance using thousands of questions developed by experts.

\"I\'ve found that a spirited dialog can open your mind like no written exchange can
ever do. Invest a couple of hours with a copy of ThoughtOffice, and you can
dramatically improve your creativity and your world,\" states ThoughtOffice CEO, Mark
Alan Effinger.

The dialog Mr. Effinger describes is the advanced question and answer feature of the
software. A series of questions, developed through protracted interviews with
experts in 16 specific disciplines, can be used to skillfully explore an issue or
problem. The user is prompted towards a solution by following this expert Q & A
process.

Mr. Effinger developed the concept for ThoughtOffice in the late 1990\'s, while
working with Marsh Fisher, the pioneering inventor of IdeaFisher brainstorming and
innovation software.

\"Creativity is the last great hope for our world,\" says Mr. Effinger. \"If we don\'t
learn how to think beyond borders and boxes, and start implementing solutions at an
faster pace, on an international level, then I\'m not the only one not long for this
world. Hopefully solutions like ThoughtOffice can increase the tempo of idea
creation and problem solving enough that we can turn the world around... but on a
different axis\".

The creativity and innovation software offered by ThoughtOffice utilizes principles
of associative thinking and expert guidance. It is composed of two primary tools,
the first being an online database of over 7,691,000 words, images, and phrases
accessed by means of an integrated \"Idea Browser\". This built-in idea search
technology allows users to quickly and easily build a list of associations based on
a word or phrase, expanding rapidly upon the original idea.

The second part of the solution is a set of modular Q & A plugins. The contents of
the ThoughtOffice plugins are the result of many hours of interviews with over 200
CEOs, PhDs, writers, MBAs, and other domain experts. The techniques of these
successful problem-solvers were captured and condensed into 16 targeted modules,
ranging from marketing and product development to business and strategic planning.

ThoughtOffice software and eXpertTopic plugin modules are currently in version
1.5.1, and an upgrade to version 2.0 is planned for autumn of 2008. With versions
for both Windows and Macintosh computers, the program comes in 7 discounted,
pre-configured bundles, or can be ordered ala carte, with any combination of the 16
eXpertTopic modules. Distributor/dealer, corporate, competitive upgrade, and
educational discounts are available. The company can be reached at
http://www.thoughtoffice.com, by calling 360-609-9272 or emailing
info@thoughtoffice.com. Prices range from $96 for the starter bundle to $494 for the
CEO bundle, which includes all 16 plugin modules.

About ThoughtOffice
ThoughtOffice Corporation is a Vancouver, Washington-based technology firm focused
on business process development and innovation. Since 1986, the company founders
have successfully started and sold nearly a dozen companies, from advertising to
e-commerce, from software to laser display technology. The final product of years of
development, ThoughtOffice, takes brainstorming and innovation out of the lab and
makes it practical for daily use for business process development, and by
advertising creatives, CEOs, consultants, and coaches. ThoughtOffice Corporation can
be reached by phone at 360-609-9272, or visit www.ThoughtOffice.com to learn more
about ThoughtOffice Corporation products.
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Contact:
Mark Alan Effinger
ThoughtOffice
815, E 20th Street Vancouver
Portland, OR, WA 98663
360-609-9272
info@thoughtoffice.com
http://www.thoughtoffice.com

Web Site: http://www.thoughtoffice.com

Contact Details: 815, E 20th Street Vancouver
Portland, OR, WA 98663
360-609-9272